her rock jewelry
For modern lovers.
SCOPE
brand identity
In collaboration with Visual Elements
(store design, fixtures + fabrication)
Her Rock Jewelry creates engagement rings for modern lovers—those who honor timeless traditions while embracing progressive values. The woman-owned brand specializes in lab-grown diamonds, giving clients the brilliance and presence of their dream ring without the ethical or financial compromises of natural stones.
The brand refresh was designed to reflect this unique balance: bold confidence paired with timeless elegance. The visual identity combines a strong, edgy wordmark with a delicate script accent, supported by a color palette that feels both luxurious and unexpected. The result is a brand world that is warm, empowering, and deeply personal—inviting clients into a seamless, client-focused experience that celebrates love in all its forms.
