local
modiv
Wellness in motion.
In collaboration with Visual Elements
(store design, fixtures + fabrication)
SCOPE
brand identity
product display
merch design
Local Modiv Cannabis Provisions, a retail shop in Jersey City, was founded on the belief that cannabis can be a vehicle for wellness and personal transformation. The founders came to us because their original branding leaned too industrial and literal (including a steam whistle and train tracks), missing the heart of a brand that’s rooted in creativity, warmth, and a sophisticated yet inviting retail experience.
I reimagined the identity with a balance of modern minimalism and vintage warmth. The wordmark extends the two O’s to suggest a feeling of movement—a nod to locomotion—without falling into clichés. An earthy, grounded colour palette pairs with bold, hallucinogenic patterns that bring energy and artistry to the brand. The result is a polished, approachable identity that feels transformative and soulful—inviting customers to “get to where they need to go” through cannabis as wellness.
