gaia Cannabis
Earthly luxury, elevated.
SCOPE
brand identity
website design
merch design
In collaboration with Visual Elements (store design)
Gaia Cannabis is a conceptual retail cannabis brand that blends ancient mythology with a modern, elevated retail experience. Named after the Greek goddess of the earth, the brand celebrates cannabis as one of her gifts to humankind. The logo draws from the texture and drama of broken marble sculptures, contrasted by a tall, refined all-caps wordmark.
In collaboration with Visual Elements on the store design, dark, modern finishes combined with abundant greenery and soft marble surfaces, create a space that feels both grounded and luxurious. The brand identity extended to a sleek Squarespace website, retail merch, and packaging—balancing timeless elegance with a fresh, contemporary edge.
