A smartphone on a dark brown leather surface displays a message about cannabis curating from Purveyors of Ganja.

Gaia

Earthly luxury, elevated.


SCOPE
• brand identity
• web design & development
• merch

In collaboration with Visual Elements (store design)

Gaia Cannabis is a conceptual retail cannabis brand that blends ancient mythology with a modern, elevated retail experience. Named after the Greek goddess of the earth, the brand celebrates cannabis as one of her gifts to humankind. The logo draws from the texture and drama of broken marble sculptures, contrasted by a tall, modern wordmark. 


In collaboration with Visual Elements on the store design with dark, modern finishes combined with lots of greenery and soft marble, the space feels both grounded and luxurious. The brand identity extended to a sleek Squarespace website, retail merch, and packaging.

A laptop on a wooden floor next to a black wooden table in a room with white walls and baseboards.
A black card with a white line drawing of a woman's face and floral elements, and the word 'GAGA' in bold white letters, placed on a green surface.
Person holding a smartphone with a logo of a human face with plants or leaves on top and the words "we are GAIIA" and "curated CANNABIS" displayed on the screen.
Interior of a retail jewelry store with display cases, a large black sign that says "GAIA," modern lighting, and a combination of dark and wood-tone furnishings.
Storefront sign for Gaia, a curated cannabis shop, with a logo of a woman's face surrounded by flowers and leaves.
Circular white coaster with a black line drawing of a woman's face, with flowers and leaves emerging from her head, placed on a light green surface.
Interior of a modern retail store with display cases, merchandise shelving, and decorative hanging plants.
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