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brand identity
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Starting at $5,000 CAD
Beautiful, meaningful and hard-working brand systems for passionate businesses.
Whether it’s a new venture or a rebrand, before any visuals, we start by getting clear on what you’re building, who it’s for, and how it should feel. I’ll help you translate your gut instincts into a solid foundation to build on.
From there, we develop a visual identity that’s as hard-working as it is good-looking, so you can move forward with clarity and confidence!
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you have a vision for your business, but need help turning it into a “brand”
you’re ready for a complete identity, not just a logo
you want a clear system you can actually use day-to-day
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visual strategy
moodboard & creative direction
logo suite
colour palette
typography selection
brand guidelines PDF
final file package
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typically 4–6 weeks
web design & development
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Starting at $4,000 CAD
Clean, intuitive websites to bring your brand online in a way that’s professional, easy to use, and built to last.
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you’ve already invested in your brand and are ready to bring it online
you want a site that feels elevated, not pieced together
you value both aesthetics and simplicity
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platform selection (Squarespace or Shopify)
site architecture & page planning
custom design & development
mobile optimization
basic SEO setup
domain connection & launch support
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typically 4–8 weeks
creative support
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Ongoing design support for businesses and agencies looking for a reliable creative partner.
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Brands and teams with an existing foundation who need consistent, high-quality design without hiring in-house.
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editorial & document design
marketing & launch materials
website updates
custom illustration
and more as needed
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Ongoing collaboration on a monthly retainer basis, I become an extension of your team for the duration of the projects.
FAQ
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I focus on full brand identities rather than standalone logos. A strong brand needs more than a single mark to feel cohesive and work consistently across everything it touches.
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In most cases, I recommend starting fresh. Mixing old and new elements often leads to something that feels disjointed. That said, existing work can be a helpful reference point during the discovery phase!
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font licences
naming or copywriting (but happy to give my input!)
print production sourcing or costs
software subscriptions (for templates)
website domains, plans or templates
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I typically book 1–3 months in advance, depending on availability! If you have a specific timeline in mind, feel free to reach out and we can plan accordingly.
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Yes! Payment schedules will be determined by your project timeline and total.
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Yes; through ongoing creative support, I work with both businesses and agencies as an extension of their team, providing consistent, on-brand design as needs evolve.
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I build on Squarespace and Shopify. These platforms allow for thoughtful, high-performing sites that are also easy for you to manage and update.