A building with a sign reading 'Park Social' illuminated at dusk, featuring a green cross sign, a striped awning, and a small tree in front with a person walking past.

Park Social

Historic Art Deco meets modern cannabis culture in the heart of Alameda, California.


SCOPE
• brand identity
• product display
• merch

In collaboration with Visual Elements (store design)

When Park Social’s founders secured an iconic Art Deco building in their hometown of Alameda, CA for their new cannabis shop, they knew the brand had to honour the building’s heritage while breaking from “head shop” stereotypes. The result: a classy, modern Art Deco revival that blends historic charm with a contemporary edge.


I drew inspiration directly from the building’s unique façade, transforming its distinctive shape into an art deco-inspired logo mark with a subtle cannabis leaf shape. This architectural connection grounds the brand in place while giving it a confident, upscale personality. From logo to merchandising, every element was designed to feel rooted in Alameda’s history but ready for the modern cannabis consumer.

An art deco style cinema marquee with vertical neon lights and the partially visible sign reading 'PARK CINEMA'.
Interior of a modern retail store with illuminated display cases, wooden shelving, round hanging lights, and the sign 'PARK SOCIAL' on the wall.
Business cards for Park Social, a cannabis boutique and lounge. The black card has a geometric, art deco style design with the text 'CANNABIS BOUTIQUE & LOUNGE' and 'PARK SOCIAL'. The white card has placeholder text for a name, contact information, and social media icons on a wooden surface background.
Close-up of a spiral-bound notebook with sketches of cube and rectangular prism, a grid pattern, and handwritten notes, along with two gray pens and a blue pen on a beige surface.
Interior of a restaurant or bar with metallic, copper-colored pendant lights and black background with menu boards. Text reads 'PARK SOCIAL'.
A minimalist illustration of a storefront with a sign reading 'Park Social' above. Contact information for 1222 Park Street, Alameda, CA 94501, USA, and a website 'parksocial.com' is written below the illustration.
Interior of a modern office with a reception desk, teal and wood wall panels, a computer, and a sign that reads 'PARK SOCIAL' on a terrazzo wall. Sunlight creates shadows on the wall.
Interior of a restaurant with wooden decor and yellow chairs, a digital sign on the wall, and a counter with display shelves; partial shot of a person with sneakers walking past.
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