ratios
Bringing precision to life through clean, modern design.
SCOPE
brand identity
packaging
Ratios is a cannabis extract line formulated with precise cannabinoid combinations for targeted effects. The brand identity blends scientific precision with a clean, timeless aesthetic. A minimalist wordmark incorporates the mathematical ratio symbol into the “i,” paired with a renaissance-inspired color palette for a subtle artistic touch.
Packaging highlights each product’s unique ratio through bold, scaled typography — for example, an 8:1 THC:CBD formula displays the “8” eight times larger than the “1” for instant visual clarity. The strain lineup is color-coded for further easy recognition.
The result is a modern, approachable brand that makes complex formulations intuitive and visually compelling.
