SERVICES:

brand identity / product display / merch

Scarlet Fire is a Greatful Dead-themed cannabis shop in Toronto run by hardcore Deadheads. Has anything ever made more sense? 

The brand, art direction, and interior design are inspired by all things Deadhead; song lyrics, concert tickets, mixtape covers. The custom hand-drawn logotype is influenced by handwritten autographs and retro music equipment.

As seen in Forbes

Store design, fixture development + fabrication by SevenPoint Interiors