SERVICES:

art direction / brand identity / packaging / social launch / merch

Good Wheel is on a mission to reinvent what frozen food can be.

Pizza is fun, and nostalgic, and reminds us of being kids. Pizza parties are fun regardless of your age. But now that we’re grown and have more developed palates (i.e. can tell a shitty pizza from a really well-made one), why do all the brands have to be so serious and mature? At Good Wheel, they take food really seriously, and the rest is fun. The visual brand is inspired by early cartoons, retro colours, and bold, shouty typography.