Modern retail building with large illuminated sign reading 'Green & Green,' glass entrance doors, and a tree in front, during evening.

Green Qween

DTLA’s first LGBTQ+ BIPOC-owned and curated dispensary.


SCOPE
• brand identity
• product display
• merch

Awarded Clio Cannabis Award for Brand & Retail Design / 2022 + 2023
As seen in The New York Times / Wallpaper / LA Magazine
In collaboration with Visual Elements (store design)

Green Qween set out to create more than just another dispensary; they built LA’s first LGBTQ+ BIPOC-owned and curated cannabis space, a fantastical environment rooted in community, queer culture, and bold self-expression. The brand identity we developed reflects that unapologetic spirit: a custom tall, confident, wordmark with just the right amount of sass. Staying far away from clichés (i.e. rainbows…), we drew inspiration from the entire spectrum of colours, creating dreamy gradients and holographic textures, giving the brand a high-fashion, edgy, and unshakeably proud presence.

Beyond the visual identity, my work extended into product displays and merch design, all reinforcing the dynamic, playful, and confident personality of the space. In collaboration with Visual Elements, who led store design and fabrication, the result is a modern deco dispensary that feels as much like a cultural hub as it does a retail experience. Today, Green Qween has expanded into 3 locations across Los Angeles, regularly hosting queer art events and growing into an iconic, celebrated community landmark.

Close-up of a peach-colored fabric with a small piece of white paper that has rainbow-colored text.
Interior of a modern retail store with display cases, shelving units, colorful walls, and multiple hanging lights.
A retail receipt or informational sheet about Tangerine Dream cannabis strain, including THC and CBD percentages, terpene profile, and pricing for different quantities, on a textured surface with shadows.
Interior of a modern retail store with display shelves, glass cases, and colorful bottles, near large windows with blinds, and parked cars outside.
A smartphone resting on a pink, cushioned surface, displaying an Instagram profile named 'shopgreenween' with profile picture and posts visible.
A collage of images featuring social and cultural themes, including a person holding a soda can with alcohol, a group of three people in underwear, and signs with messages supporting black pride and LGBTQ+ rights. The central black panel has text reading "NO ONE SHOULD BE IN PRISON FOR WEED."
Store interior displaying green shelves stocked with various cannabis products under a ceiling with disco balls and hanging lights, with signs reading 'CANNABIS FOR THE COMMUNITY'.
Holographic gift bag with black handles, against pink background, with the words 'GREEN QUEEN' printed on it.
Exterior view of a modern retail store called Green & Queen with large glass windows displaying products, a neon-lit sign, and a pastel pink accent on the façade. Pedestrians are walking on the sidewalk, and a tree is on the right side of the image.

Green Qween DTLA

A storefront with the sign 'GHEEN &WEEN' on a rounded green facade, decorated with colorful floral artwork on the sides, large glass windows revealing the interior, and signs inside the windows reading 'PRO BROWN,' 'PRO WEED,' 'PRO QUEER,' 'PRO TRANS,' and 'PRO HO.'

Green Qween WeHo

Exterior of a retail shop called 'Green Queen,' decorated with black and white illustrations of women's faces and green leaves, featuring a sign with a pink cannabis leaf and the words 'Parking in Rear,' and large display windows.

Green Qween Sherman Oaks

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